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Utilizing badges, Airbnb gamifies its platform, recognizing exceptional hosts who deliver outstanding hospitality and emphasizing the genuine nature of its community.
These badges, visible on hosts' profiles and listings, serve to foster trust with potential guests, ultimately enhancing the likelihood of securing bookings.
For Airbnb hosts seeking to amplify guest attraction and booking potential, badges present a viable avenue for consideration. How can one acquire these badges? Continue reading to discover more.
Additionally, explore our article detailing Airbnb analytics and market intelligence tools for gathering and analyzing precise data, enabling actionable insights to boost profitability.
Understanding Airbnb Badges: Acquisition and Benefits
Airbnb badges serve as visual indicators on host profiles, capturing the attention of prospective guests and affirming hosts' credibility and alignment with Airbnb's core principles.
Attaining Airbnb badges, if eligible, can bolster confidence among potential guests, leading to increased bookings and the cultivation of a thriving short-term rental (STR) business. Pairing this with vacation rental software such as Hospitable can enhance business efficiency and facilitate expedited scaling.
Airbnb Superhost Badge
The prestigious Airbnb Superhost designation is bestowed upon hosts exhibiting exceptional commitment to hospitality. Distinguished by a badge on their Airbnb profile and listings, Superhosts are readily identifiable to travelers.
Attaining Superhost status doesn't entail an application process; instead, hosts qualify based on meeting specific program requirements. The status is reviewed quarterly, evaluating hosting performance over the preceding 12 months across all listings.
To qualify, hosts must:
- Have completed at least 10 trips or 3 reservations totaling a minimum of 100 nights
- Maintain a response rate of 90% or higher
- Maintain a cancellation rate below 1%
- Sustain an overall rating of 4.8 or above
Airbnb Superhosts enjoy heightened visibility, increased occupancy rates, enhanced earnings, and access to exclusive rewards.
While the Superhost badge is perhaps the most renowned, other badges adorn hosts' profiles. Let's explore them further.
Airbnb Plus Badge
Formerly an invitation-only program, Airbnb Plus spotlighted listings meeting rigorous standards and a comprehensive checklist of over 100 criteria. Handpicked by Airbnb experts, Plus listings showcased exceptional comfort, quality, and amenities.
The requirements surpassed those of the Superhost program. However, with Airbnb's discontinuation of the Plus program in November 2023, the associated banner no longer appears in searches.
Airbnb Guest Favorite Badge
Introduced in the Winter 2023 Release, the Guest Favorites feature highlights the platform's most beloved homes, selected based on ratings, guest reviews, and reliability data from numerous trips.
Qualifying listings sport the Airbnb Guest Favorite badge, enhancing visibility in search results. Travelers can utilize a filter to specifically seek out Guest Favorite properties.
Evaluation for the Guest Favorite badge occurs daily, with badges applied and updated automatically. The algorithm considers various factors, including overall star rating, guest reviews, and category ratings.
Host Advisory Member Badge
Comprising experienced hosts who contribute significantly to the Airbnb community, the Host Advisory Board provides feedback and advice to inform corporate decisions and initiatives.
Board members play a pivotal role in shaping Airbnb's future and are distinguished by a badge of honor on their profiles. Nominations for the Host Advisory Board are open for consideration.
Community Leader Badge
Awarded to Community Leaders selected by Airbnb, this badge signifies volunteer hosts who oversee local host clubs. Their duties include hosting regular meetups, moderating host Facebook groups, and representing their communities to Airbnb.
To become a Community Leader, submit an application on the Airbnb website.
Final Reflection
Airbnb badges symbolize active participation and exemplary hosting within the community. By showcasing badges on profiles and listings, hosts can differentiate themselves and attract potential guests, fostering a sense of trust and camaraderie within the platform.